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Strategy, Ideas, Design and Development

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Kicking off Euro 2016 with the BBC Sport Predictor

7th June, 2016

This week, we’re dusting off our flags ready for the first game of Euro 2016.

The mN team are extra excited this year because the tournament is kicking off with the launch of a new product we’ve delivered for BBC Sport. Go team!

Predictor is a new game available on the BBC Sport website and app that invites players to predict match results throughout the month long tournament.

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ShakespeareMe launches!

13th April, 2016

Back in January, as celebrations around the 400th anniversary of Shakespeare’s death were being announced, you may have spotted a couple of rumblings in the press about a project we’ve been working on with BBC Learning. Headlines including ‘BBC Enlists Benedict Cumberbatch, Judi Dench and Emojis’ from The Telegraph hinted at the role of our project in the BBC’s Shakespeare Festival. According to Tony Hall, Director General of the BBC, they have “never done anything as daring, as adventurous, as [they’re] doing now” for the Shakespeare Festival. Exciting times.

We are proud to announce that as of this week, the project – ShakespeareMe - has gone live! ShakespeareMe is a web-app, concepted, designed & built by us, that celebrates the language and emotions within Shakespeare’s work in a playful, personalised way.

The web-app – which is available at www.bbc.co.uk/shakespeareme – uses emojis to connect Shakespeare with new audiences, and invites them to explore and share the Bard’s work. With ShakespeareMe now launched and being played with by lots of people including BBC Radio 1’s Greg James, now seems like the perfect time to share the story behind the project.

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Walls & Pictures: introducing Billy Colours

30th March, 2016

Spring is here, and so is our next instalment of Walls & Pictures! Recently we’ve been working on a few projects that revolve around inspiring young people to get creative, so we thought what better way to celebrate this than feature an artist whose work communicates this message? Enter Billy.

Billy is an English artist working from Berlin and London. Her experience lies in illustration, painting and design, and she has worked on a number of community-based projects. All of Billy’s work is created with the intention of communicating a colourful and happy visual message to its audience. Working both inside and out, Billy’s work can be found in galleries around the UK and Germany, and continues to be seen on the streets of London, Berlin and South Africa, to name but a few.

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mN select winners of UTC@MediaCityUK competition

23rd March, 2016

Last week, UTC@MediaCityUK students headed over to the mN studio to pitch their vision pieces on the future of digital. In case you missed it, this was to help celebrate mN’s fifteenth anniversary as a digital design studio (you can read the full story here). For the competition, we asked students born the same year as mN to create an idea that looked to the next 15 years in digital product and service design.

After some of the mN team visited the college back in December, the final groups were shortlisted from a selection of 20 + pitches. We chose four groups that delivered something original; whose ideas had the potential to be realised as digital products of the future. 

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Creating an emotional connection: YMS 2016

16th March, 2016

Last week we headed down to London for Youth Marketing Strategy 2016, Voxburner’s flagship event. Voxburner is a youth insights consultancy whose research, events and reports keep marketing professionals up to date with the constantly changing trends, habits and attitudes of young consumers.

Over the last few years, brands have been pushed to increase their pace to meet the ever-evolving demands of consumers and audiences. The setters of this pace are undoubtedly millennials; the generation that expects access to everything, instantly. Despite perceptions that young audiences want to consume endless volumes of content across all digital platforms, they are still looking to connect with brands on a personal level. This has led to a shift in the approaches of many brands and agencies, looking to establish themselves as the leaders in youth marketing engagement.