Magnetic NorthmagneticNorth

Strategy, Ideas, Design and Development

+44 (0)161 228 7171

Federation House

Federation House: Creating a brand identity for Co-op Digital’s new home

6th February, 2017

2016 was a big year for the Co-op. With the announcement that 100 new stores are set to open and a major rebrand now in place, there is an unmissable and exciting new energy in the organisation that has been such an integral part of Manchester’s narrative for over 180 years.

This new zeal and vision are helping the organisation to build on and celebrate the Co-op’s unique heritage and values. The 2016 rebrand drew inspiration from their 1968 brand identity and logo and the wider Co-op team have been busy translating the Co-op’s longstanding principles into the modern digital age in which the organisation now exists.

An important catalyst for change has been the creation of the new Co-op Digital team, whose ambition is to build on the company’s brand values to create new digital products, services and platforms that will support new and future Co-op businesses and customers.

Now Cook It 4

Let's get cooking!

30th January, 2017

We’ve been working on a fantastic new foodie project recently and now the prep work is done and the worktops are wiped down, we’re ready to announce what we’ve been cooking up these past few months!

We’re delighted to introduce ‘Now Cook It’, a free online cooking course to inspire the nation to get cooking, brought to you by Co-op and SORTEDfood

500 Words 2017 C

500 Words is back!

16th January, 2017

Since 2014, we’ve worked with the BBC to help develop their Radio 2 500 Words competition and we’re very happy to announce that the 2017 competition site is live and ready for submissions! 

With each year that’s passed, the competition has grown in popularity and with that the needs of the audience have evolved. Last year the total submissions to the site reached over 100,000 with most of the submissions coming through on deadline day! With that in mind, 2017 seemed like the perfect opportunity to revisit the site’s core functionality to ensure that it is truly built to meet the needs of its users. 

MMU & Neurodiversity

MMU & Neurodiversity: helping new minds to think differently

20th December, 2016

Background

How should neurological differences impact the way we design experiences? This is a question we’ve been asking ourselves ever since we worked with the BBC to design the visual identity for their neurodiversity initiative CAPE.

Initially, CAPE (Creating a Positive Environment) was developed by the BBC to address the need to improve access to work for people with hidden cognitive or ‘neurodivergent’ conditions, such as autism, dyslexia and dyspraxia. Since its inception, the project has grown exponentially and as a result, its reach has expanded to areas beyond access to work.

New Andy Burnham

Design Manchester's Great Debate: a recap of the night

26th October, 2016

It’s been a fantastic two weeks of talks, workshops and exhibitions from Design Manchester 2016 and we’re sad that it’s over for another year! We’ve been proud to be a partner of such a successful event, and even prouder to be involved in their annual Great Debate. Our very own Lou Cordwell had the fun task of mediating between some of the country’s most talented and influential creatives at The Old Granada Studios to a sold out audience.