Magnetic NorthmagneticNorth

Strategy, Ideas, Design and Development

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500 Words 2017 C

500 Words is back!

16th January, 2017

Since 2014, we’ve worked with the BBC to help develop their Radio 2 500 Words competition and we’re very happy to announce that the 2017 competition site is live and ready for submissions! 

With each year that’s passed, the competition has grown in popularity and with that the needs of the audience have evolved. Last year the total submissions to the site reached over 100,000 with most of the submissions coming through on deadline day! With that in mind, 2017 seemed like the perfect opportunity to revisit the site’s core functionality to ensure that it is truly built to meet the needs of its users. 

MMU & Neurodiversity

MMU & Neurodiversity: helping new minds to think differently

20th December, 2016

Background

How should neurological differences impact the way we design experiences? This is a question we’ve been asking ourselves ever since we worked with the BBC to design the visual identity for their neurodiversity initiative CAPE.

Initially, CAPE (Creating a Positive Environment) was developed by the BBC to address the need to improve access to work for people with hidden cognitive or ‘neurodivergent’ conditions, such as autism, dyslexia and dyspraxia. Since its inception, the project has grown exponentially and as a result, its reach has expanded to areas beyond access to work.

New Andy Burnham

Design Manchester's Great Debate: a recap of the night

26th October, 2016

It’s been a fantastic two weeks of talks, workshops and exhibitions from Design Manchester 2016 and we’re sad that it’s over for another year! We’ve been proud to be a partner of such a successful event, and even prouder to be involved in their annual Great Debate. Our very own Lou Cordwell had the fun task of mediating between some of the country’s most talented and influential creatives at The Old Granada Studios to a sold out audience.  

CAPE 2

Neurodiversity in the City at DM16

26th September, 2016

Over the past few months we’ve been preparing for a very exciting event as part of Design Manchester 2016 in collaboration with BBC CAPE and Hyper Island and we are now ready to let you know all the details...

This year's Design Manchester festival (DM16) is celebrating the part design plays in making Manchester and other cities great to live in. Inclusivity and accessibility for all is a big part of this, so our recent work with the BBC CAPE team was a perfect opportunity to explore this. 

CAPE 9

Celebrating neurodiversity

24th August, 2016

Over the last few months we’ve been working with the BBC to develop the visual identity for project CAPE (Creative a Positive Environment) – a brand new diversity initiative that aims to raise awareness of the positive role neurodiversity can have in the workplace. As part of this, we were delighted to be invited along to the BBC’s recent Connecting The Dots event at New Broadcasting House, London. This was the first public presentation of the project and it was fantastic to see our work up in lights for the first time at the event.

Originally coined by a scientist in the 1980s, neurodiversity refers to the range of neurological differences experienced by people with ‘conditions’ such as autism, ADHD, dyslexia and dyspraxia.