Magnetic NorthmagneticNorth

Strategy, Ideas, Design and Development

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Craft Hull Talk

Impact, legacy and inclusivity: a discussion on Hull UK City of Culture @ Craft

4th August, 2017

We recently posted about our work with Hull UK City of Culture and how proud we are of what we have achieved through this partnership. To delve a little further into our involvement in the project, we’re happy to announce we will be talking about it at the next Craft event, which focuses on Culture.

Craft is a series of events - curated by Co-op Digital’s Lawrence Kitson and Jack Sheppard - that take place in Manchester where creatives are asked to talk about the craft behind their creation, exploring what built up to the finished product.

BBC 2017

It’s a hat trick: mN appointed to BBC Digital Design Framework for third time

1st August, 2017

We’re delighted to share news that for the third time running, we’ve been appointed to the BBC Digital Design Framework. The two year appointment offers a fantastic opportunity for us to collaborate with the BBC to create award winning, sector leading digital experiences.

With so many exciting possibilities in the pipeline for the next phase of the BBC’s evolution, we can’t wait to continue our journey with them and are looking forward to working with the handful of other appointed agencies to share skills and expertise. Let’s see what’s in store!

Hull 2017 - v2 1

Digital legacy: looking beyond Hull UK City of Culture 2017

12th June, 2017

Hull 2017 is everywhere. Every newspaper, arts publication and culture blog has covered the project and the unique programme of events just keeps on giving.

As millions of visitors descend upon the city to experience 365 days of culture, it would be easy for the project’s organisers to devote their sole attention to delivering an amazing year of events. Despite this, the question of legacy beyond 2017 has remained central to the Hull City of Culture strategy.

From the inception of the bid, the Hull team acknowledged digital needed to be at the heart of their proposal if they were to deliver an experience that truly leaves a legacy for Hull and it’s people.

The centrality of digital in their vision was one of the reasons we were so excited to be appointed to design and develop the official Hull 2017 digital platform.

Federation House

Federation House: Creating a brand identity for Co-op Digital’s new home

6th February, 2017

2016 was a big year for the Co-op. With the announcement that 100 new stores are set to open and a major rebrand now in place, there is an unmissable and exciting new energy in the organisation that has been such an integral part of Manchester’s narrative for over 180 years.

This new zeal and vision are helping the organisation to build on and celebrate the Co-op’s unique heritage and values. The 2016 rebrand drew inspiration from their 1968 brand identity and logo and the wider Co-op team have been busy translating the Co-op’s longstanding principles into the modern digital age in which the organisation now exists.

An important catalyst for change has been the creation of the new Co-op Digital team, whose ambition is to build on the company’s brand values to create new digital products, services and platforms that will support new and future Co-op businesses and customers.