2016 was a big year for the Co-op. With the announcement that 100 new stores are set to open and a major rebrand now in place, there is an unmissable and exciting new energy in the organisation that has been such an integral part of Manchester’s narrative for over 180 years.
This new zeal and vision are helping the organisation to build on and celebrate the Co-op’s unique heritage and values. The 2016 rebrand drew inspiration from their 1968 brand identity and logo and the wider Co-op team have been busy translating the Co-op’s longstanding principles into the modern digital age in which the organisation now exists.
An important catalyst for change has been the creation of the new Co-op Digital team, whose ambition is to build on the company’s brand values to create new digital products, services and platforms that will support new and future Co-op businesses and customers.