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CBBC Live! wearable tech project

29th May, 2014

We have collaborated with CBBC to create an interactive experience for the CBBC Live event that takes place in NewcastleGateshead from 29th - 31st May. Using wristbands containing RFID tech, kids will be able to take part in an interactive quiz trail encouraging them to test their CBBC knowledge whilst exploring the whole site.

The event is aimed at children from 6 to 12-years-old and takes place in and around Baltic Square on Gateshead’s famous quayside. The wristband-powered trail created by the team at CBBC and magneticNorth, provides a whole new way of experiencing live events by enabling the CBBC audience a way to get closer to the brands, characters and presenters they love – from Dodge T. Dog to the cast of The Dumping Ground.

At each ‘station’ at the event, kids will be able to check-in using their wristband for a chance to prove their CBBC knowledge. Once questions have been answered across the stations they will be rewarded with a special memento of the day to take home.

As well as using RFID to create the trail, the system that powers the experience uses Raspberry Pi hardware. It has been a brilliant project for us to work on and some of the mN team are up in Gateshead for the next few days seeing it in action. We should have a film of the event in the next few weeks so we’ll share that, along with more details about the project, as soon as we can.