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King appoints mN as social strategy partner

12th November, 2015

We have some great news. Globe stomping games developer, King have appointed us to bring their Employer Brand strategy to life on social media.

Sugar crush!

We’re incredibly excited to be working with King, whose 200+ games, including Candy Crush, Farm Heroes and Bubble Witch, can be accessed from over 200 countries and regions via web, social and mobile platforms and are played by an average of 330 million unique users every single month (as of Q3 2015)! DIVINE!

And its not just King’s players who are all over the world. Since it opened its first offices in Stockholm, King has developed an impressive global presence, with offices in 13 locations, from Singapore to Seattle.

Across all of their offices and studios, King is rightly proud of its unique culture. According to King’s CEO Riccardo Zacconi, King is in essence ‘a serious business that isn’t afraid to have fun’. In other words, King is ‘seriously playful’.

To help promote their ‘seriously playful’ brand message we'll be working closely with King’s employer brand team to develop a social media strategy and content that will drive awareness of King as a leading tech employer.

We're delighted to be working with King at this exciting point in their journey and we can't wait to get stuck in... SWEET!