Strategy, Ideas, Design and Development

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New Forest

Interactive visitor experience for the New Forest National Park

12th May, 2015

We are delighted to tell you about a new interactive experience we are creating to help guide visitors around one of England’s most beautiful national parks: the New Forest.

With a fascinating history, an abundance of wildlife and plenty to see and do, the New Forest is a wonderful place for visitors to enjoy the Great British outdoors.

To help ensure visitors get the information they need, the New Forest National Park Authority have commissioned us to design a ‘Plan your Day’ interactive touchscreen experience for the New Forest Centre. With funding from the Department for Transport’s Local Sustainable Transport Fund, the Authority wants to encourage visitors to leave their cars at home and experience the Forest by rail, bus, bike or on foot. This will not only help visitors see the best of the National Park but help protect its beautiful yet fragile landscapes.

With more than 230,000 people visiting the Centre last year, there is a fantastic opportunity to create an engaging experience that will provide visitors with useful information about the New Forest, particularly the best car-free options such as the open-top New Forest Tour. ‘Plan your Day’ will allow visitors to browse content at their leisure, highlighting things to do and pointing them in the direction of popular attractions. It will provide access to maps, walking routes, cycling routes and much much more. Should visitors want to save their discoveries for later use, they will be able to instantly email their favourites to themselves. 

We have previous when it comes to this type of project, the interactive table experience for the Manchester Visitor Information Centre and digital wayfinding projects like MiGuide to name but two, and we thoroughly enjoyed taking a trip out of the city centre to use our well-honed skills to develop a similar project in a more serene and natural environment.

So far, the mN team have been hard at work developing the concept and design for ‘Plan your Day’ and it’s looking pretty good - even if we say so ourselves! We can’t wait to launch the project and allow visitors to begin exploring the New Forest National Park in a whole new way.