Strategy, Ideas, Design and Development

+44 (0)161 228 7171


Plot - the UK's first 'on-demand' garden

30th July, 2014

Today, after weeks of prep we are finally able to introduce our latest project Plot to the world.

Plot, meet the world.

World, meet Plot.

The pilot project explores the idea of ‘on-demand gardens’ - private garden spaces that can be booked by the hour within city centres. It is the first time in the UK that such a garden has been trialled and we are launching it as part of Manchester's urban gardening festival Dig the City. The festival runs from the 2nd-10th August.

We created it in response to the move towards people’s preference to stream rather than buy and the shift in consumer appetite towards access to goods and services instead of owning them. We also see a similar approach is needed to satisfy people’s desire for green space, particularly in urban areas where availability is limited.

People living in urban areas, specifically those without their own outdoor space, often only desire the use of a garden in the warmer summer months. In addition parks and other public spaces can get over-crowded during the Summer plus people’s busy lives mean they have little time to maintain a garden space of their own.

To us all of the above highlighted the opportunity for an exciting new solution to this problem. ‘On-demand’ gardens – small private outdoor spaces that are open to all, are flexible in the way they are used and are bookable by the hour.  

The introduction of this new concept means that city residents and workers can still have use of a private garden to read, eat, exercise, come together with friends and hold their meet ups, book clubs and any other group get together within.  

Plot will be on the roof garden of one of the city's Victorian buildings the Barton Arcade and visitors can expect a cross-pollination of technology with horticulture – expect sensors in the sensory garden and screens in the shed.

Get booking your slots!