magneticNorth

Strategy, Ideas, Design and Development

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500 words 2015

This is... how to enter Radio 2's short story competition

Since 2014, we've supported the BBC Radio 2 Breakfast Show team in the development of their children's writing competition, 500 Words. Through our work on the competition's online submission system, it's been fantastic to play a part in the much loved writing challenge, which asks children under the age of 13 to write a short story in no more than 500 words.

So far, the competition has successfully encouraged thousands of children to get writing, with over 50 million words submitted. Past winners were announced at a swanky celebrity filled event at the Hay Festival for 2014 followed by St James’s Palace last year, with readings of the victorious tales by none other than Benedict Cumberbatch, Sally Hawkins and our personal man-crush, Hugh Bonneville!

2015’s competition closed with a total of 120,421 entries, which was 1,750 more than 2014!

CBBC Live

This is… wearable tech for kids

We collaborated with CBBC to create an interactive experience for the CBBC Live event that took place in NewcastleGateshead in May 2014. Using wristbands containing RFID tech and a system powered by Rasberry Pi hardware, thousands of kids were able to take part in an interactive quiz trail that encouraged them to test their CBBC knowledge.

 

35,000 people attended CBBC Live over the 3 day event, clocking-up over 11,000 individual station visits. 

This is… R&D with the BBC in a shipping container!

BBC Maestro is an interactive installation giving children the opportunity to conduct the BBC Philharmonic orchestra. Forming part of the Music Boxes exhibition in a shipping container at MediaCityUK for the Manchester International Festival, Maestro was developed using Microsoft Kinect technologies and lets the audience control the tempo and dynamic of the orchestra using nothing but their hands, just like a conductor. The project delighted thousands of children (and their parents!) and now tours cultural festivals around the world.

Maestro was part of the 2011 Manchester International Festival, which attracted over 230,000 attendees to the City of Manchester and had an estimated economic impact of more than £37 million. 

BBC Bitesize ICT from mN on Vimeo.

This is… engaging education

We joined forces with BBC Learning to produce a suite of learning activities for Bitesize – the BBC’s secondary school revision resource - specifically designed to help Key Stage 3 students engage with the ICT (Information Communication Technology) Curriculum. The activities give 11-14 year olds interactive ways to aid their study covering a broad range of topics.

In 2013 more than 185,000 schoolchildren used the activities to help in their revision.