Strategy, Ideas, Design and Development

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digital archive

This is... a new digital archive for the American Air Museum

magnetic North's creative director Adam Todd has written an in-depth piece about the design process we applied to the digital archive project we recently collaborated on with American Air Museum. This article explains the thinking behind the design of the American Air Museum digital archive and provides some insight into why we are proud to have been a part of this particular project. 

The digital archive currently deals with over 500,000 entry records with over a million connections between them.

NOMA: Create your story where the modern world began from mN on Vimeo.

This is… Manchester’s new neighbourhood

In 2012, mN was appointed as the strategic digital partner for the pioneering city centre redevelopment project, NOMA. NOMA is being delivered by a joint venture partnership between The Co-operative Group and Hermes Real Estate. This partnership will ensure that digital sits at the heart of their ambitious vision for the future.

Our work for NOMA has begun with the creation of a digital strategy which will be rolled out over the next few years. Execution of this strategy has already begun with a series of pilots which explore how digital technology can enhance people’s experience of a place. More pilots are set to continue into 2014 and beyond.


The £800 million NOMA scheme spans 20 acres and when completed will feature 4 million square feet of office space, residential, retail and leisure facilities.