As NOMA’s digital strategy partner, we were tasked to come up with a creative way to engage local people with all the activity going on in and around Manchester’s new neighbourhood; something that would get the community involved and encourage the public to shape the project.
To help achieve NOMA’s ambitions we asked the public to suggest a name for their new public square by creating a multi-channel campaign and using social media to generate lots of noise around the project.
Using the hashtag #NameOurSquare, Twitter users were asked to suggest names for the space. NOMA received loads of great ideas; names inspired by historical figures, such as ‘Pankhurst Square’, and more playful concepts, including ‘Circle Square’.
To keep everyone up to date with the #NameOurSquare campaign, we created a companion website: www.nameoursquare.com. The responsive site evolved as the social campaign progressed, integrating tweets and all the latest information from the competition.
To enhance the online campaign, we designed printed postcards which we delivered to local NOMA residents. Recipients could scribble down their suggestions and pop them in the post to the team at NOMA. The printed postcards provided a nice way of reaching out to local people, offering those in the area a more personal touch in parallel to the campaign on social.
The 700 plus entries were whittled down to a shortlist by a panel of Manchester bods who decided on ‘Sadler’s Yard’ as the winning name.
Inspired by the pioneer, innovator and daredevil, James Sadler - the first Englishman to fly and make the first manned balloon flight from Manchester in 1785 - the judges agreed it encapsulated the spirit of the new destination and the city as a whole.