Employability, skills and an ever-changing world


  • Facilitating stakeholder decision making
  • Using journey mapping to identify problem areas
  • Solving problems using logical and lateral thinking

Addressing the knock-on effects of tech

The growing influence of technology over the last decade or so has had many positive effects on our lives, but some significant gaps have been left in its wake. An increasing number of us now need to up-skill or re-skill to stay relevant in an increasingly digital world of work. BBC’s Education department recognised this trend, as well as the confusion that exists around how people can address the gaps.

We are keen to find out if the BBC is able to play a role in providing people with the tools to adapt to a changing world and a changing workforce. We don’t have the answers to that just yet – but we want to know if the lessons we learn through expanding Bitesize can help us find them.

BBC Education Strategy, October 2017

Visualising the skills transition

Using our design research methodologies, and in collaboration with the BBC, we’ve been able to envision the typical journey individuals follow when looking to up or re-skill. Transforming our findings into something tangible, such as the BBC Lifelong Learning experience map, allowed us to visualise the entire process and identify areas for focus. Research methods provided us with the necessary user insight. Design capabilities allowed us to communicate the journey in an emotive, yet informative way.

Creating a vision for the future

Our experience map has provided focus and foundation for the BBC’s decisions with key partners and stakeholders around future investment. Design research brought both clarity and vision, to ensure time and budget is directed at the areas of the journey that need support. This has meant that the team are able to concentrate their efforts on the key areas of unmet public need.

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