balance – the new menopause app that’s designed to empower
Jul 8 2020
Digital health solutions have never been needed more and we’re proud to introduce something we’ve been working on in this space with Dr Louise Newson and her team, a product designed to help 50% of the population through this particular stage in their lives.
Menopause remains an area of health and wellbeing that is hugely underserved across the world. That’s where balance, a new menopause support app, comes in providing those in need with access to the information and support they deserve before, during and after the perimenopause and menopause.
The app is underpinned by the expertise of Dr Louise Newson, who wants to change the way people receive and discover information about the perimenopause and the menopause.
balance offers an extensive list of features, including…
- A journal where users can track their symptoms, periods, moods, nutrition, exercise and meditation.
- An abundance of expert content that is continually expanded by leading voices in the menopause field.
- The community section is where the sharing of stories, participation in experiments and treatment reviews (for both hormone replacement therapy and alternatives) take place.
- In their individual profiles users are able to add their own medication and health conditions, and download reports of everything they’ve been recording to take to their healthcare professional appointment.
We’ve been able to take an incredibly user focussed approach with the help of hundreds of fantastic people who’ve been engaged throughout the process to ensure the app is designed around those who’ll be using it. During our research phase we discovered that 70% of the people we spoke to were unaware of perimenopausal and menopausal symptoms when they first experienced them.
For some, the physical and mental symptoms can have a profound impact on their lives, including family, friendships and work, and this is why the support and education is essential. balance has been brought to market to ensure menopause is an opportunity, not an ending by allowing people to take control of their health and bodies.