Concepting and ideation

Through ideation we generate ideas that could form the basis for solving a problem. Our ideation and concepting processes are highly creative with no right or wrong answer, and are always aligned with the strategic ambitions that underpin the project. Our creative processes make use of best practice methodologies that encourage boundary-pushing thinking. Once a preferred idea is identified we can move into the design stage to establish a concrete concept. The concept then forms the basis for all design development.